starbucks target market
You’re open for business. Who’s your target market?
ex. Valerie’s Ala Mocha Cafe’- Professional business crowd, hospital crowd, and possibly young hip but poor college crowd. Anyone who loves starbucks.
If your target is Starbucks customers you either need to purchase a Starbucks or you need to differentiate yourself from them.
If you don’t, you’ll be at their mercy, competing only on price, in a position to be crushed, and trying to get customers to remake a decision where they already autopilot to Starbucks.
Example – starbucks coffee isn’t really that good and their food isn’t either. Where can you use this information to play a different game and compete on your own terms and not have to compete on STB terms?
Good Luck
Dana B.
ThrasherTV: Cappuccino Thoughts 03.20.08
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Starbucks taking aim at teenage market; Health experts critical of move.(Life): An article from: Winnipeg Free Press $9.95 This digital document is an article from Winnipeg Free Press, published by Thomson Gale on October 15, 2007. The length of the article is 583 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Starbuc… |
